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Mixtape 008 – At The Beach (mixed by Alific)

Fat Freddys Drop, The Movement, Stick Figure, The Expanders, G. Love & Special Sauce, Sublime, Jurassic 5, Lloyd & Glen, Prince Buster, Mos Dub, Collie Buddz, Shaggy, Tribal Seeds, House of Shem, Stephen 'Ragga' Marley, Fugazi, Atmosphere, Bob Marley.

Rootfire World Premiere: Kiwi “Wait Until Tomorrow”

Thus said an old miser as he waited for his turn
With appearance none-the-wiser for all the chances that he'd burned
A storm approaches sure and heavy--
I'll be good when I am good, then I'll be ready
I was gonna wait until tomorrow
I don't know where all the time went by
And I don't know how to cry anymore....

Preserving Moments on Fujifilm Instax

I took the initiative to preserve certain moments with my Fujifilm Instax. As a photographer it is important to understand the value of slowing down and "seeing" your subject, getting only one shot allows you to do that. I proudly present to you some of those glimpses of calmness and deep connection I had during this year.

Rootfire World Premiere: Thrive “The Gift” (feat. Trevor Young)

We have known Trevor since the 2011 "Everything Changes tour" when Thrive supported SOJA. At that time Trevor was both a guitar tech for SOJA and also opening the shows as a solo acoustic performer. We (Thrive) have always believed in Trevor as an artist. He was super awesome to work with and it was really fun to bounce ideas back and forth with him. He is definitely a worthy fit for a powerhouse band like SOJA. - Aaron Borowitz, Thrive

Cali Roots 2015. A Poem

Some say it takes a village; I agree. Everyone in a community has a role and when we practice that role to the best of our abilities great things happen. Fortunately my role at Cali Roots 2015 was to document the overall experience and preserve it through the photos I took.… Read More

Rootfire Moment – photo contest

Are you passionate about California Roots Festival? This year we’ve partnered with @josue_foto to give you the opportunity to showcase your best shot from the weekend. Follow these simple steps to enter the “Rootfire Moment” contest:
1. Upload your best photos from Cali Roots to Instagram
2.… Read More

Connecting the DNA

Have you given back to the reggae scene?
If so- we want to build a page about you!

Our idea is to draw attention to,  and connect real people who not only have a passion for music but also live their life in ways that positively contribute to the reggae community as a whole.… Read More

Be Bold – Be Rare

It seems like everywhere you go these days, you find yourself in the midst of mass consumption. Where people are just hurrying to wait and you only see the backs of their heads because they are too busy staring down at their phones; eagerly anticipating that next comment, the next like, taking digital strides toward social greatness, which ironically isn’t very social at all.… Read More

Soul Signal: Footprints in the sand

Reggae music was born near the ocean and it understands it. When Rootfire’s Semaj Surreal says it gives you backbone, I know what he means. In the mornings over the vacation, I practiced my t’ai chi on the shore. The surface of the water gives you a focus that is unfocused. The shifting sand under your feet establishes the needle of balance. There is so much power in fluidity, a hard thing to remember in the rigid course of life today.

Rootfire World Premiere: Through The Roots “On This Vibe” (Acoustic)

“I was excited when the boys told me about the idea of reinventing some tracks in an acoustic style. I am impressed with how far TTR has come musically and I think that this EP really shows their talents. We called it “Stripped and Exposed,” because we felt like they were making themselves vulnerable, musically, to the fans by taking out a lot of the production and just focusing on the music.”

-Grant Betrix, manager of Through The Roots