Red Ninja made his debut on Rootfire, sharing an insightful article about how patience could be an antidote to the pressures that come with releasing an album. Patience is aided by confidence; when you know you have something good, it’s a little easier to enjoy the process and not rush the release.… Read More
When it comes to dub music, fans of Jamaican reggae are likely familiar with the handful of legendary full-length LPs by giants of the genre like King Tubby, Lee “Scratch” Perry and Scientist. Great albums like King Tubby’s Meets Rockers Uptown (King Tubby & Augustus Pablo) and Super Ape (Lee Perry) have enjoyed frequent reissues over the five decades since their releases, making spotting them in the reggae section of your local record store more or less an inevitability.… Read More
California Roots Music and Arts Festival is just a few days away. The yearly pilgrimage to Monterey, California brings together the most influential modern reggae bands in the world. Cali Roots has also become home turf for many people working in the scene to spread the good word about reggae music, like So Cal Street Team, Press Junkie PR, D2PC, Hill Kid, Victoria BC Ska Society, Easy Star, Dub Rockers, The Pier, Top Shelf Reggae, BudKing, etc.… Read More
Intro: In 2011, Alex Stern recognized a problem of his own creation: he was in a reggae band that was firmly committed to writing within its genre but his songs were grounded in a fascination with late 70’s Power-Pop and New Wave.… Read More
Billboard feature on Rootfire Cooperative
When American reggae band The Movement’s sixth album Golden topped the Reggae Albums chart for the week of April 30, it was a testament to their supportive fan base, earned through years of consistent touring, and a triumph for an alternative to the traditional record label structure.
Golden is the debut release on Rootfire Cooperative, a not for profit company offering no interest micro loans to reggae acts, which pay for the production, manufacturing and marketing of their albums as well as administrative services.