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Rootfire provides interest-free loans and label services to independent musicians. Artists maintain 100% ownership of their music throughout the entire process. We are empowering artists to make a living on their art.


History: Founded in 2010, Rootfire began as an artist manager’s blog and a series of mixtapes hosted on The mixtapes attracted more than 2.8 million followers, establishing Rootfire as a key tastemaker of progressive roots music. In 2015, Rootfire formed a strategic partnership with Ineffable Music Group and began providing interest-free loans to independent artists as a means to sidestep traditional record labels and put full control of the music and revenue in the hands of artists themselves. Our label services program, Rootfire Cooperative, has release 12 albums to date — one has been nominated for a GRAMMY and six have reached #1 on the Billboard Reggae chart.

Mission: To empower artists and build a community which supports artists maintaining 100% ownership and control of their music on a commercially successful level. We seek to positively contribute and participate in the progressive roots community.

Read about the change from artist management company to lifestyle focus.


What does the name mean?

The name Rootfire tells the story of a fire that starts underground, deep in the roots of a tree. The tree burns unnoticed until the center of its trunk catches and fire opens it up in a blaze. At the center of Rootfire’s RF logo is a very small bird nestled between the two letters. The bird is flying forward with an egg in its mouth while looking backwards over its shoulder, a Ghanaian Sankofa symbol. It reminds us to acknowledge the progress that came before (look back over your shoulder), to take what’s good from where we came from (the egg), and to keep moving forward to create the future.

How do I get involved?

We work together as a community to support the artists and there are a number of ways you can help…

1. Sign up for our newsletter below.

2. Follow us on social media and share the articles we post (Facebook, Instagram, Twitter, YouTube, Spotify)

3. Tell us about artists you think we’ll love.

4. Talk to our Editor, Devin, about an article you’d like to write.

5. Visit our Patreon page and become a monthly contributor.

6. Listen to our weekly playlists on Apple, Soundcloud, Spotify, and Youtube


For All Inquiries email: rootfire [at]




PO Box 154
Charlottesville, VA 22902

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