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Editor’s Note: Green Riddim

This is an introduction. For I and you. I first met Seth Herman in a building called the Pink Warehouse, which houses the Rootfire office, and our friendship is the true result of good ingredients: soccer, music, and writing. When I moved to Charlottesville to run a newspaper, I asked a musician if he knew any soccer teams around.… Read More

New Beginnings at Rootfire

Rootfire first took shape as I was lying in bed with a notebook and pen.

I was trying to put a name to an idea, and put a feeling into that name by using words, art, and music to define a lifestyle that I could feel happening around me.… Read More


We reached out to HRB Movement (a lifestyle clothing brand that also plants trees in the USA and abroad), and asked if we could work with them to plant a tree for every STEADY album that has already been pre-ordered, or is ordered between now and September 29.… Read More

The Expanders – Moving Along

Tune Of The Week: July 23

Today we feature a song from The Expanders, who create reggae inna 70’s Rockers style. I was first turned onto the band after their self-titled debut (2011). Since then Rootfire has included their songs on various mixtapes, and sent some of our favorite promoters The Expanders vinyl as Christmas gifts.… Read More

Aer – Above The Floor

Tune Of The Week: July 10

David von Mering and Carter Schultz formed Aer in Wayland, MA and have held our attention since their 2012 debut The Bright Side. Combining rap, reggae, and pop music, I am excited about how Aer will effect the modern reggae scene, especially with their crossover mainstream appeal.… Read More

Steady Press Mailing – Photos

During the last week of August we mailed advance copies of Giant Panda’s new album STEADY to 262 journalists, radio DJ’s, managers, agents, and various tastemakers throughout the reggae scene. These are a few photos from the mailing.

Photos – Seth Herman

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Stick Figure – Smokin’ Love (feat. Collie Buddz)

Tune Of The Week: June 4

We have all been around a band or manager who pushes new music our way, with a promise that goes something like this “nah man if you heard that older stuff, you gotta check this out, this is the shit, it’s what they [the band] are all about, wait till the album drops its ridiculous, go ahead listen.”

When we hit play, we hope the music hits us back.… Read More