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Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.

Make It Better – Searching Istanbul

Istanbul, Turkey.

The streets were alive and buzzing. James Searl was spending the afternoon in the heat of the city searching for the kid from the photograph. Uneasiness had been building in his thoughts, a guilty feeling that stemmed from the fact that the kid had not been asked if the… Read More

The Holdup – Imperfections (Video Premiere)

Part 1.

Seemingly out of nowhere The Holdup dropped three new singles this spring. I discovered the songs on Soundcloud’s “Top 50 New & Hot” reggae chart, which included “Imperfections” taking the chart’s #1 spot; it was easy to see why.Read More