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Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.

Live Recording: The Expanders on WBEZ Chicago

The Expanders visited Chicago’s WBEZ 91.5 FM for a rare live studio session. WBEZ is well known for producing one of the nation’s most popular radio shows, This American Life.  The Morning Shift feature on The Expanders speaks volumes on the surge in popularity for roots reggae music stateside.… Read More

Rootfire World Premiere: Brooklyn Attractors LIVE IN NYC

On March 26th, 2014 the Brooklyn Attractors, including Victor Axelrod, Andy Bassford, Larry McDonald, Brett Tubin, Dan Jeselsohn, Eddie Ocampo, Buford O’Sullivan, Anant Pradhan, Luke Penella, and Rich Graiko came together to play a show at the Shapeshifter Lab in Brooklyn, NY. Thankfully the audio was captured by the… Read More

Rootfire World Premiere: HIRIE “I Wanna Be”

HIRIE has been burning bright since 2013, when her infectious single, "Sensi Boy," with its herb-coated hook, was passed from stereo to stereo throughout the scene. Instead of fading away HIRIE took her music to the road touring months on end, from acoustic performances on cruise ships, to guerrilla… Read More