Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.
Rootfire has teamed up with Slightly Stoopid to help you give your friends tickets to the “Everything Is Awesome Tour” when it stops at LA’s Greek Theatre on August 15. Maybe you want to surprise your college roommate, or thank your little brother for helping you babysit your children all… Read More
Vinyl is a magic part of our scene. Not only does it sound excellent but LPs make the music and art physical, and help connect the story. For the past few months we have been selecting some of our favorite vinyl LPs as part of our vinyl giveaway series.… Read More
featuring: Fat Freddys Drop, The Movement, Stick Figure, The Expanders, G. Love & Special Sauce, Sublime, Jurassic 5, Lloyd & Glen, Prince Buster, Mos Dub, Collie Buddz, Shaggy, Tribal Seeds, House of Shem, Stephen 'Ragga' Marley, Fugazi, Atmosphere, Bob Marley.
We have known Trevor since the 2011 "Everything Changes tour" when Thrive supported SOJA. At that time Trevor was both a guitar tech for SOJA and also opening the shows as a solo acoustic performer. We (Thrive) have always believed in Trevor as an artist. He was super… Read More
People Business is a throwback tune to one of my favorite subjects in Jamaican music, the “warning to all chattymouth people!” It’s about people who love to gossip and spread rumors, and those who seem to get their greatest joy in life from creating drama. - Devin Morris
Are you passionate about California Roots Festival? This year we’ve partnered with @josue_foto to give you the opportunity to showcase your best shot from the weekend. Follow these simple steps to enter the “Rootfire Moment” contest:
1. Upload your best photos from Cali Roots to Instagram
2.… Read… Read More
Have you given back to the reggae scene?
If so- we want to build a page about you!
Our idea is to draw attention to, and connect real people who not only have a passion for music but also live their life in ways that positively contribute to the reggae… Read More
Last Sunday friends in Iration and Stick Figure stopped over for a backyard BBQ before performing to a capacity crowd later that evening at The Jefferson Theatre in Charlottesville, VA. The few photos I took will forever remind me of that special afternoon hangout.… Read More
