Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.
I don’t know which way I’m gonna go
But I’ve gotta keep going
This is the internal compass of anyone and everyone who’s ever dared to pursue their passion. You cannot see the path until it’s behind you. You don’t know what’s coming but you know you must keep… Read More
Coming from an island 36 miles long, 14 miles wide and 5,000 miles away from your governing mainland instantly makes you different. For Peace Band embraces their island roots as they activate the masses through conscious reggae music. The only artist from Guam currently active… Read More
For more than a decade Tribal Seeds have cultivated a worldwide following and established themselves as leaders the progressive roots movement in their hometown of San Diego, CA. On President’s Day 2018 they host the first annual Boomshaka Festival, co-headlining with Stick Figure, and joined by The Original Wailers, Don… Read More
I’ll never forget the day, a little over a year ago, when Seth Herman sat down in my living room and asked if I would carry the torch of Rootfire. I was shocked at first, then honored, humbled and a little bit terrified because Seth is a true visionary… Read More
Join us November 10 – 12, 2017 at Riverfront Park in Cocoa, FL!
Rootfire At The Park is a music & lifestyle festival with… Read More
Sometimes a band comes out of nowhere, bursting into our everyday conversations because their talent and energy is so obvious it can’t be ignored. The Ries Brothers have become that band. Their new album The View From The Outside was produced by Ted Bowne (
We are thrilled to announce the next release on Rootfire Cooperative: Solstice, the new album from Rochester-based Thunder Body will come out October 13, 2017.
Thunder Body is family. Not only are they spearheaded by partner duo Matt O’Brian (drums, vocals) and Rachel Orke (keys), but they are part of Rootfire’s… Read More
What happened in Charlottesville, VA this weekend is something I’ll be processing for a long time. The helicopter that crashed, killing two cops…I could hear it circling over my house all day, right up until the time it flew away and crashed. … Read More
