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Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.

Rootfire At The Park 2017

 

 100% of ticket proceeds will be donated to Hurricane Irma relief efforts.

Join us November 10 – 12, 2017 at Riverfront Park in Cocoa, FL!

Rootfire At The Park is a music & lifestyle festival with… Read More

First Listen: Thunder Body – Solstice

We are thrilled to announce the next release on Rootfire Cooperative: Solstice, the new album from Rochester-based Thunder Body will come out October 13, 2017.

Thunder Body is family.  Not only are they spearheaded by partner duo Matt O’Brian  (drums, vocals) and Rachel Orke (keys), but they are part of Rootfire’s… Read More

Charlottesville: What Can We Do?

What happened in Charlottesville, VA this weekend is something I’ll be processing for a long time. The helicopter that crashed, killing two cops…I could hear it circling over my house all day, right up until the time it flew away and crashed. Read More