Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.
The long awaited album from UK reggae legends, Steel Pulse, entitled Mass Manipulation arrived today. Their first full-length album in 15 years is packed with 15 new songs and two interludes. As founding fathers of reggae, Steel Pulse have never shied away from issues of social justice and equality, and Mass… Read More
Reggae Rise Up Florida is just over a week away and nearly sold out. Recently nominated for “Best Emerging Festival” by USA Today’s reader’s choice awards, over the last few years RRU has grown to become one of the premier reggae festivals in the United States.… Read More
Now in its fifth year, Reggae Rise Up returns to St. Petersburg, FL, March 15-17, 2019. Year after year the event has been stacked with the heaviest hitters in the modern reggae scene, and this year’s festival sees Rebelution and Slightly Stoopid being joined by Stick Figure, who… Read More
Steel Pulse’s new single “Stop You Coming and Come” is OUT NOW!
Bearing witness to the accelerating negativity of global affairs, Steel Pulse emerges with musical vengeance to halt the disarray of humanity. The forthcoming album, Mass Manipulation, set for early 2019 release (Rootfire Cooperative / Wiseman Doctrine),… Read More
In the early stages of a band’s career one of the most common pitfalls is not understanding the vernacular of the industry. I started booking shows for my own band when I was about 18, and I remember the first time a promoter ever told me I had… Read More
Marking the 40th anniversary of their debut album, Steel Pulse has never wavered in a career long commitment to better mankind through reggae music. This summer’s expansive, co-headlining tour with Ziggy Marley, has truly served to excite, elevate, and entertain fans… Read More
If you’re just hearing about The Elovaters for the first time, you’re about to discover your new favorite band. Their sophomore album Defy Gravity comes out October 26 on Rootfire Cooperative, and we’re thrilled to premiere their new single “So Many Reasons” today.… Read More
Jason Mraz is playing Aug 7 at Celebrate Brooklyn! Festival (Prospect Park Bandshell) and Aug 9 at NYC’s iconic SummerStage, Central Park, with special guest Brett Dennen. Rootfire is giving away a pair of tickets for each night. Enter below!… Read More
