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Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.

Center Stage with Reggae Icons

In recognition and acknowledgement of veteran Reggae artists’ careers, their creation of Reggae music, and role in music history, California Roots Festival and Rootfire are excited to announce a new collaborative project, Center Stage with Reggae Icons. Read More

RootfireTV

Support your favorite artists from home on RootfireTV!

While artists and fans are stuck at home, the Rootfire community wants to do our part to help fill the void. Starting immediately we will be hosting regularly scheduled Q&A’s and live sessions for artists at Rootfire.net/TV.… Read More