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Reid came to Rootfire by way of New Zealand, where he lived and worked with The Black Seeds worldwide team from 2011-2012. Before that he was the drummer of a folk-rock group called 2Me out of Sacramento, California. Today he manages some of our favorite bands and oversees all operations of Rootfire.

RootfireTV – Tune in Live and Donate!

Support your favorite artists from home on RootfireTV!

While artists and fans are stuck at home, the Rootfire community wants to do our part to help fill the void. Starting immediately we will be hosting regularly scheduled Q&A’s and live sessions for artists at… Read More

Beach Cleanup at Reggae Rise Up Florida


Rootfire and Reggae Rise Up Florida are teaming up with The Peaceful Green Warriors / Keep Pinellas Beautiful to clean up and give back! Please RSVP below and join us at 9am on Saturday, March 21st at the Vinoy Park Beach… Read More

Calling For Artist Submissions

Since April 2016, Rootfire Cooperative has provided more than $280,000 in interest-free loans to independent artists and released 10 albums, including a GRAMMY nomination for Best Reggae Album and six Billboard Reggae #1 Albums.

Artists interested in working with Rootfire Cooperative can submit below.… Read More

Championing the Music of Hawaii: Aloha Got Soul

As a young man devouring music in Oahu, Roger Bong was captivated by the native sounds of the islands, from funk to soul, jazz, reggae and more. What began as collecting records eventually became blogging, and some years later Aloha Got Soul (AGS) launched the first and… Read More

The Black Keys: A Big Record Deal Can Destroy You

Wow. I just watched this. Laughed out loud at 11:34 and wanted to cry at 12:53, thinking about the disparity between an artist who pours their heart and soul into their art, and the kid with a communications degree from Pepperdine who can shelf the project and never let… Read More