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Reid came to Rootfire by way of New Zealand, where he lived and worked with The Black Seeds worldwide team from 2011-2012. Before that he was the drummer of a folk-rock group called 2Me out of Sacramento, California. Today he manages some of our favorite bands and oversees all operations of Rootfire.

Championing the Music of Hawaii: Aloha Got Soul

As a young man devouring music in Oahu, Roger Bong was captivated by the native sounds of the islands, from funk to soul, jazz, reggae and more. What began as collecting records eventually became blogging, and some years later Aloha Got Soul (AGS) launched the first and… Read More

The Black Keys: A Big Record Deal Can Destroy You

Wow. I just watched this. Laughed out loud at 11:34 and wanted to cry at 12:53, thinking about the disparity between an artist who pours their heart and soul into their art, and the kid with a communications degree from Pepperdine who can shelf the project and never let… Read More

Live from Levitate Music Festival 2019!

We’re live streaming from Levitate Music Festival 2019 all day. If you’re on site, be sure to come by the Rootfire booth for meet & greet’s with Steel Pulse, Michael Franti, and The Elovaters…

MEET & GREETS

THE ELOVATERS: 1:30-2:00pm

MICHAEL FRANTI: 4:00-4:30pm

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