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Reid came to Rootfire by way of New Zealand, where he lived and worked with The Black Seeds worldwide team from 2011-2012. Before that he was the drummer of a folk-rock group called 2Me out of Sacramento, California. Today he manages The Movement, Giant Panda Guerilla Dub Squad, and The Expanders.

Boomshaka Festival 2018

For more than a decade Tribal Seeds have cultivated a worldwide following and established themselves as leaders the progressive roots movement in their hometown of San Diego, CA. On President’s Day 2018 they host the first annual Boomshaka Festival, co-headlining with Stick Figure, and joined by The Original Wailers, Don… Read More

Rootfire At The Park 2017


From the bottom of my heart, I cannot thank you enough for joining us this weekend at the 2nd annual Rootfire At The Park.  We’re working hard to empower artists and build a community that supports each other.  Every individual counts, and every action we take has a ripple effect… Read More

Citizen Cope: DC Soul

Clarence Greenwood, aka “Citizen Cope,” is 49. You’re supposed to be done at that age. But he didn’t get any traction until his thirties. And this audience, detached from the hit parade, doesn’t care about age, just music. –Bob Lefsetz

The conversation about booking Rootfire At… Read More

First Listen: Thunder Body – Solstice

We are thrilled to announce the next release on Rootfire Cooperative: Solstice, the new album from Rochester-based Thunder Body will come out October 13, 2017.

Thunder Body is family.  Not only are they spearheaded by partner duo Matt O’Brian  (drums, vocals) and Rachel Orke (keys), but they are part of Rootfire’s… Read More

Charlottesville: What Can We Do?

What happened in Charlottesville, VA this weekend is something I’ll be processing for a long time.  The helicopter that crashed, killing two cops…I could hear it circling over my house all day, right up until the time it flew away and crashed. Read More