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Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.

Reggae Release Radar

Reggae Release Radar is Rootfire’s weekly list of new reggae releases (albums/singles/EP’s) from independent artists and prominent labels alike. RRR is open to all artists regardless of size or status and provides an opportunity for up and coming artists to be included alongside globally recognized headliners.… Read… Read More

Center Stage with Reggae Icons Honors Clinton Fearon

January 2021

Cali Roots and Rootfire are honored to announce that their collaborative Center Stage with Reggae Icons  project will feature reggae pioneer, Clinton Fearon, who is celebrating his 70th birthday on Wednesday, January 13th and will boast a month-long exploration of hisRead More

Soundtrack of 2020

As 2020 comes to a close we reflect on who we are as a community through the lens of what we know best: music. Rather than our favorite new releases of the year, we’re sharing the music we’ve actually been listening to, regardless of when it was released.… Read More