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Reid came to Rootfire by way of New Zealand, where he lived and worked with The Black Seeds worldwide team from 2011-2012. Before that he was the drummer of a folk-rock group called 2Me out of Sacramento, California. Today he manages The Movement, and Giant Panda Guerilla Dub Squad, and oversees all operations of Rootfire.

Music Industry 101: Tour History

In the early stages of a band’s career one of the most common pitfalls is not understanding the vernacular of the industry. I started booking shows for my own band when I was about 18, and I remember the first time a promoter ever told me I had… Read More

First Listen: The Elovaters – So Many Reasons

If you’re just hearing about The Elovaters for the first time, you’re about to discover your new favorite band. Their sophomore album Defy Gravity comes out October 26 on Rootfire Cooperative, and we’re thrilled to premiere their new single “So Many Reasons” today.… Read More

First Listen: Iya Terra – Stars

I don’t know which way I’m gonna go
But I’ve gotta keep going

This is the internal compass of anyone and everyone who’s ever dared to pursue their passion. You cannot see the path until it’s behind you. You don’t know what’s coming but you know you must keep… Read More

Out Now! For Peace Band – Always Love

Coming from an island 36 miles long, 14 miles wide and 5,000 miles away from your governing mainland instantly makes you different. For Peace Band embraces their island roots as they activate the masses through conscious reggae music. The only artist from Guam currently active… Read More

Boomshaka Festival 2018

For more than a decade Tribal Seeds have cultivated a worldwide following and established themselves as leaders the progressive roots movement in their hometown of San Diego, CA. On President’s Day 2018 they host the first annual Boomshaka Festival, co-headlining with Stick Figure, and joined by The Original Wailers, Don… Read More