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Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.

The Black Keys: A Big Record Deal Can Destroy You

Wow. I just watched this. Laughed out loud at 11:34 and wanted to cry at 12:53, thinking about the disparity between an artist who pours their heart and soul into their art, and the kid with a communications degree from Pepperdine who can shelf the project and never let… Read More

Live from Levitate Music Festival 2019!

We’re live streaming from Levitate Music Festival 2019 all day. If you’re on site, be sure to come by the Rootfire booth for meet & greet’s with Steel Pulse, Michael Franti, and The Elovaters…

MEET & GREETS

THE ELOVATERS: 1:30-2:00pm

MICHAEL FRANTI: 4:00-4:30pm

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