Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.
Since April 2016, Rootfire Cooperative has provided more than $280,000 in interest-free loans to independent artists and released 10 albums, including a GRAMMY nomination for Best Reggae Album and six Billboard Reggae #1 Albums.
Artists interested in working with Rootfire Cooperative can submit below.… Read More… Read More
Rootfire is giving away a pair of tickets for The Expanders show at The Holding Company in San Diego on February 28th.
The Expanders will be joined by special guests, New Leaf and DJ Carlos Culture.
The group just released “Sweet & Slow”, a single featuring Slightly Stoopid.…
As a young man devouring music in Oahu, Roger Bong was captivated by the native sounds of the islands, from funk to soul, jazz, reggae and more. What began as collecting records eventually became blogging, and some years later Aloha Got Soul (AGS) launched the first and… Read More
Wow. I just watched this. Laughed out loud at 11:34 and wanted to cry at 12:53, thinking about the disparity between an artist who pours their heart and soul into their art, and the kid with a communications degree from Pepperdine who can shelf the project and never let… Read More
A growing number of music festivals around the world are taking direct action to reduce waste and their carbon footprint. Levitate Music and Arts Festival 2019 just released their environmental impact report in partnership with World Centric, highlighting five core goals:
1.… Read More
Kingston, Jamaica’s Abby Dallas drops her new single “Rude Boy Lovin’” tomorrow (August 9) on Ineffable / Nebilus Records. “The song is about love and female empowerment. The female in the song is not afraid to say what she wants and how she wants to… Read More
YouTube partners with Mr Eazi’s emPawa Africa program to support 10 local artists in building their careers
Bridging the gap between “Cali Reggae” and global reggae from places like Jamaica and Africa — and specifically leveraging the successes of American reggae to nurture… Read More
We’re live streaming from Levitate Music Festival 2019 all day. If you’re on site, be sure to come by the Rootfire booth for meet & greet’s with Steel Pulse, Michael Franti, and The Elovaters…
MEET & GREETS
THE ELOVATERS: 1:30-2:00pm
MICHAEL FRANTI: 4:00-4:30pm
Read More
