Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.
Tapping into Okayama, Japan, Massive B teamed up with upcoming star, J-Rexxx, for a new
single titled “Mesh Marina”. Known for his fiery stage presence, J-Rexxx is heating up in the
modern Japanese Reggae scene having already performed at numerous festivals
internationally.… Read More
Rootfire favorite Trevor Hall, who appeared on HIRIE’s Wandering Soul, the #1 Billboard Reggae album released Rootfire Cooperative in 2016, has a new album out tomorrow called IN AND THROUGH THE BODY. Rootfire is pleased to premiere the official Meditation video for “My God.”… Read… Read More
C.J. Strock, formerly of William Morris Endeavor, joins Patrick McAuliff and Phil Egenthal, formerly of Paradigm Talent Agency to form Mint Talent Group, the first agency formed during the COVID-era that brings together veteran agents from multiple major agencies.… Read More
Richie Spice drops his new album TOGETHER WE STAND, June 12, on VP Records. This fifteen-song collection features guest appearances from Chronixx, Dre Island, Red Hot, and Kathryn Aria.
A longtime staple of conscious reggae music from Jamaica, Richie’s album and message could not be more timely against the backdrop… Read More
In the long revered Jamaican style of multiple artists voicing over the same instrumental, the Cali Roots Riddim is an instrumental written by Collie Buddz and produced by Johnny Cosmic, featuring 21 different artists (“versions”) including Yellowman, Anthony B, The Movement, SOJA, Gentleman, Jesse Royal,… Read More
To celebrate Earth Day 2020, the California Roots Music and Arts Festival is proud to announce their expansive greening initiatives and partnerships for 2020. The 11th annual festival has been rescheduled, with 100% of the lineup intact, to take place October 9-11 at the Monterey County Fair and Event Center.… Read More
As Coronavirus fears mounted in the United States, the music industry was one of the first to feel the economic impact en mass. Ultra Music Festival in Miami canceled on March 4, followed by SXSW on March 6, and the floodgates opened… Read More
JOIN US FOR A BEACH CLEANUP AT REGGAE RISE UP FLORIDA!
Rootfire and Reggae Rise Up Florida are teaming up with The Peaceful Green Warriors / Keep Pinellas Beautiful to clean up and give back! Please RSVP below and join us at 9am on Saturday, March 21st at the Vinoy Park Beach… Read More
