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Reid was born and raised in Sacramento, CA, and first connected with Rootfire in 2011 while living and working in New Zealand with The Black Seeds worldwide team. Before that he was the drummer of a folk-rock group called 2Me. Today he manages some of our favorite bands and oversees all operations of Rootfire.

Beach Cleanup at Reggae Rise Up Florida

JOIN US FOR A BEACH CLEANUP AT REGGAE RISE UP FLORIDA!

Rootfire and Reggae Rise Up Florida are teaming up with The Peaceful Green Warriors / Keep Pinellas Beautiful to clean up and give back! Please RSVP below and join us at 9am on Saturday, March 21st at the Vinoy Park Beach… Read More

Calling For Artist Submissions

Since April 2016, Rootfire Cooperative has provided more than $280,000 in interest-free loans to independent artists and released 10 albums, including a GRAMMY nomination for Best Reggae Album and six Billboard Reggae #1 Albums.

Artists interested in working with Rootfire Cooperative can submit below.… Read More

Championing the Music of Hawaii: Aloha Got Soul

As a young man devouring music in Oahu, Roger Bong was captivated by the native sounds of the islands, from funk to soul, jazz, reggae and more. What began as collecting records eventually became blogging, and some years later Aloha Got Soul (AGS) launched the first and… Read More

The Black Keys: A Big Record Deal Can Destroy You

Wow. I just watched this. Laughed out loud at 11:34 and wanted to cry at 12:53, thinking about the disparity between an artist who pours their heart and soul into their art, and the kid with a communications degree from Pepperdine who can shelf the project and never let… Read More