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Rootfire Editor Brian Nelson a.k.a. Red Ninja is passionate about making music, making friends, experiencing life and living to tell the tale. Whether dropping heavy dub beats, cruising untouched Rocky Mountain powder, or talking shop about the music biz, Nelson’s approach is pure ninja.

First Watch: Tropidelic – Leviathan

Rootfire is a platform for the American reggae scene. Flipping the ‘on’ switch for listeners new to the genre is an integral aspect of our mission. Walking hand in hand with this mission is recognizing bands with the ability to crossover between a variety of genres,… Read More

Kids Rule at Rockstar Row

Building community starts from the ground up. Curating an amazing weekend of live bands provides a main attraction for music festival goers, but it is often the smaller details that really make an event exceptional. Many people identify with festival culture as a lifestyle,… Read More

Sitting Down with Mr. Boombastic

Number one hits, platinum and gold albums, arena tours…few Jamaican artists have achieved the international success known by Shaggy. And as a result, few Jamaican artists have experienced such international recognition. Go around the globe and people know Mr. Boombastic. They know his darling angel, and they… Read More

First Listen: The Black Seeds – Back To You

Nothing brings people together like the heat of the dance floor. The lights go down, the bass kicks up, and that funky beat comes in and takes control. Whether you’re a swayer, a bouncer, or a bust-a-mover, the dance floor is a place to express and release.…… Read More