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Brian Nelson a.k.a. Red Ninja is passionate about making music, making friends, experiencing life and living to tell the tale. Whether dropping heavy dub beats, cruising untouched Rocky Mountain powder, or talking shop about the music biz, Nelson’s approach is pure ninja.

Yoga Returns to Rootfire At The Park

Nothing starts off a day of getting down to your favorite tunes like some pranayama breath work. Stretch out and tap in at the second annual Rootfire At The Park with guided yoga practice the hour before the music hits. To keep… Read More

First Watch: Tropidelic – Leviathan

Rootfire is a platform for the American reggae scene. Flipping the ‘on’ switch for listeners new to the genre is an integral aspect of our mission. Walking hand in hand with this mission is recognizing bands with the ability to crossover between a variety of genres,… Read More

Kids Rule at Rockstar Row

Building community starts from the ground up. Curating an amazing weekend of live bands provides a main attraction for music festival goers, but it is often the smaller details that really make an event exceptional. Many people identify with festival culture as a lifestyle,… Read More

Sitting Down with Mr. Boombastic

Number one hits, platinum and gold albums, arena tours…few Jamaican artists have achieved the international success known by Shaggy. And as a result, few Jamaican artists have experienced such international recognition. Go around the globe and people know Mr. Boombastic. They know his darling angel, and they… Read More