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Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.


Every Monday Evil Vince comes at you direct from Chicago with his schedule of must-see Futbol Matches. Roots Music will be discussed as well, providing a soundtrack accompaniment for #TheBeautifulGame.

The series is part of Rootfire Summer Camp and kicks of Monday June 17, 2013.… Read More

CD-Redistribution Network

How it works:

Artists are proud of their music and hope that people hear it. The musician, manager, publicist, or fan may walk up to another artist, tap them on the shoulder and say “This is my friends band, you have to check it out, it sounds like you… Read More

Selling art for the first time + What if no one buys

Before departing for a tour in Europe, I gave The Black Seeds Rootfire t-shirts as farewell gifts. A few weeks later a student in Germany saw one of the band members wearing the shirt in Munich and wrote me an email asking if I would send him one.… Read More

Warped Tour photos from Taylor Miller

“The reggae/rock genre has been encouraging of my efforts, and my level of comfort with many bands has reached the point where I consider many my big brothers. My time with them has enabled me to build a hearty

Taylor Miller

photography portfolio, which has led to other… Read More

Saadi + the rise of the EP and decline in young marriage

I was in love with Saadi’s EP Take It Easy way half way through the second song.

I first heard Saadi during a Rootmusic training video showcasing promotional features for the popular facebook bandpage.

A few days later Erin (my girlfriend, roommate, lover) and I invited friends to our apartment… Read More