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Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.

Scott Belsky – Making Ideas Happen

Scott talks about why it’s so easy to come up with new ideas rather than finishing what we start and how we can break that cycle.

So many times people get hung up and worried about putting things out, because they are not perfect.… Read More

#WriteItDownMakeCoolShitHappen

Make a list of all the good things you are going to do. Post a photo + Tag your post with:

​#WriteItDownMakeCoolShitHappen​

Lets get people to inspire each other. Below is an Instagram gallery that is updated every time you use this tag.… Read More

Honor System Tshirt Mailing

When I launched Rootfire, I received requests for T-shirts. Rather than offering the shirt for sale traditionally, I instead tried an experiment and sent out tshirts under the honor system.  In total 54 packages were sent around the world, and donations were collected to pay for the costs.  …… Read More