I was in love with Saadi’s EP Take It Easy way half way through the second song.
I first heard Saadi during a Rootmusic training video showcasing promotional features for the popular facebook bandpage.
A few days later Erin (my girlfriend, roommate, lover) and I invited friends to our apartment for a listening party. We showcased Light The Horizon by Bedouin Soundclash, The Phoenix Foundation’s Buffalo , and Saadi’s EP Take It Easy. We decorated burned CDs and paper bags, drank beers, and listened to the music with our friends.
It is hard to navigate through the music industry, to get noticed, and to put out something that sticks. Maybe it takes a handful of EPs to connect with fans as Saadi has done. Maybe multiple EPs between albums help re-define who the artist is. Like dating – an EP is a tangible way to put a product out, to show that you are proactive in creating music, but to not commit fully into a body of work which could define the rest of your career.
Why should we spend 2-3 years making an album, put pressure on retaining fan attention for the time that it takes to finish mixing, mastering, create artwork, and construct a release campaign? In this way, putting out an album is like a wedding. What could all at once be the most exciting, most stressful, and most expensive public event for any relationship? A wedding. What could make it even crazier: wanting everyone to be there.
If on average people are getting married later in life, and if releasing an album is like a wedding for a band, then surely the frequency for artists to release EPs will rise and the album will continue to be a rushed haphazard event, or a masterpiece.
On that note- Saadi has put out 2 EP’s in 2 years (Bad Seeds, 2011 & Take It Easy, 2011) bookended by 2 deluxe singles (Clotheslines, 2010 & Snowyman, 2012). With the excitement of going to a super fun non-stressful wedding, I am looking forward to her debut full-length album whenever that may be; no pressure.