Serge Gainsbourg’s ‘Aux Armes et caetera’ (Aux) is this weeks #ThrowbackThursday featured album. In 2005 Aux was my introduction to Gainsbourg’s catalogue, a collection which I have had a hard time digging much deeper into than casual listens to his recordings with Jane Birkin.… Read More
Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.
Blackcastle was put out before JBB underwent a tidal wave of line up changes (most prominently from 2005-2007).… Read More
Rootfire Mixtape 003 showcases artists from around the world who contribute to the progressive roots music scene. Connecting mid-‘90s John Brown’s Body with upcoming artists like The Skints and Stick Figure, and incorporating New Zealand heavyweights Fat Freddy’s Drop and The Black Seeds, producer Brendan Dane, better known as… Read More
In December 2010 Creative Allies hosted a logo design competition for Rootfire. Over 70 designs were submitted (see them) during the 3 week campaign. To spark ideas we sent designers a few pencil drawings, a New Orleans Cook Book, Sankofa bird, and a playlist of music. …… Read More
For over 100 years the expectations of how bands and fans connected was relatively well defined.
Until the last few years, fans could bring a band into their lives in 2 direct ways:
1. Fans could buy music and feel an intimate connection with the bands they loved by purchasing records.…… Read More
The Grateful Dead cracked a recorded music shell by allowing fans to tape their shows. Addresses were traded in parking lots and new friends mailed bootleg recordings to each other via the USPS. In 1971 A call for all freaks to unite was added into the liner notes of… Read More
#1 Mailbox: mobile email app. Worth signing up to get on waiting list. There are about 420k people in line ahead of me and I signed up a few weeks ago. Likely it will take a month to get access to it, but the buzz on this is very… Read More
This story is about Renee, a mother of five who connected nearly 1,000 fans all in support of bringing The Green to New Zealand.
For the last few years we have worked to build momentum for The Green in Aotearoa (New Zealand). Ranging from album distribution, to hiring radio pluggers and publicists, to sending promotional t-shirts, we have tried to spread The… Read More