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Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.

The Artwork of ISO50

In 2007 I was working on a new website for John Brown’s Body. While meeting with a designer in NYC, we spoke of merchandise storefront options for the band. He suggested that I reach out to Merchline, and showed me a storefront that they had created for ISO50.… Read More

#Throwback Thursday – Xavier Rudd – Solace (2004)

‘Solace’ (2004) the second album from Xavier Rudd, helped the Australian roots musician develop a grassroots following throughout the US. Rudd’s songs create a melodic social awareness supported by exceptional slide guitar, foot stopping, didjeridu, harmonica, and various percussive instruments.

Its an interesting daydream to wonder what would have happened if… Read More