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The Black Keys: A Big Record Deal Can Destroy You

Wow. I just watched this. Laughed out loud at 11:34 and wanted to cry at 12:53, thinking about the disparity between an artist who pours their heart and soul into their art, and the kid with a communications degree from Pepperdine who can shelf the project and never let it see the light of day, taking home 6 figures while the artist can’t pay their rent. That shit is real. That’s what we’re in this to change.

-Reid


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General Manager
Reid came to Rootfire by way of New Zealand, where he lived and worked with The Black Seeds worldwide team from 2011-2012. Before that he was the drummer of a folk-rock group called 2Me out of Sacramento, California. Today he manages some of our favorite bands and oversees all operations of Rootfire.

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