Start Rootfire Radio

powered by Spotify

Event Roster

Introducing Rootfire At The Beach, a celebration of roots reggae music and culture at Avila Beach Resort on Sunday, August 2. The Rootfire family is excited to announce its first ever festival lineup, featuring performances by Tribal Seeds, Stephen Marley, Collie Buddz, Shwayze, and The Movement, along with DJ sets from Expanders Sound System. Come join us for an amazing day of music and vibes by the sea in Avila Beach, CA. RSVP for artist schedules, ticket giveaways, and early bird savings.

TICKETS ON SALE NOW!

$25 Early Bird Special (Sold Out!)
$35 General Admission (Sold Out!)
$40 Day of Show (Sold Out!)
$100 VIP (21+ Only) (Sold Out!)

★ Tickets on sale now! ★

Gates: 12 Noon // Music: 1:00 PM


RF-AtThBeach-PreshowBanner-horiz

FAQ’s

EVENT INFO ♦
All Ages. Bar available for ages 21+ with ID. Gates Open at Noon.

♦ VIP tickets are 21+ Only. Sold Out!
VIP Includes: Access to tented area with VIP bar, private restroom, VIP premier parking, merchandise from California Roots and Rootfire, limited edition laminate, artist meet and greet (select artists only).

♦ TICKET OUTLETS ♦
*Clark Center Box Office (487 Fair Oaks Ave • Arroyo Grande • Mon-Fri 12-6, Sat 12-4 ) *NO FEES
*The DJ Shop (2003 Preisker Ln • Santa Maria, Mon-Fri 12-5) *NO FEES
*ThreadHUB (940 Chorro St • SLO • Mon-Sat 11-7) *NO FEES
*Boo Boo Records (978 Monterey St • SLO • Mon-Wed 10-8, Thurs-Sat 10-9, Sun 11-6)
TICKETS WILL ALSO BE AVAILABLE AT THE DOOR ALL DAY STARTING AT NOON! 🙂

♦ DIRECTIONS ♦
Directions to Avila Beach Resort – Highway 101 to Avila Beach (just north of Pismo Beach, just south of San Luis Obispo). Take the Avila Beach Drive exit towards the ocean. Travel 2 ½ miles and you’ll see the Resort on your right.

♦ PARKING ♦
Paid Parking on the 10th Fairway. $10 per car or $5 per car if 4 or more people. No tailgating allowed. Any attendees consuming personal alcoholic beverages in the Parking Areas will not be allowed into the venue.

FOOD/BEVERAGE 
There will be food and beverage for sale at the venue. No outside food or beverages will be allowed in the venue. There will be water available for free and bottled water available for purchase. No ice chests, picnic baskets, etc.

♦ All purses, bags, and backpacks are subject to search. Management is not responsible for any confiscated items.

♦ This show is General Admission Lawn Standing/Seating. Okay to bring blankets and low-backed chairs (less than 2 feet high) into General Admission area.
Blankets and Low-Backed Chairs (under 2 feet) will be allowed in G/A only. No High-Backed Chairs will be allowed. No umbrellas. No one will be allowed into the venue prior to doors. Early comers will wait in line. First come first served.

♦ No in and outs. That means, once you’re in the venue, you can’t leave and return again for free. If you need anything else during the day, bring it into the venue as long as it does not go against the prohibited items..

♦ No pets. Please do not bring your pet and leave them in the car.

♦ Children 10 and under are free when accompanied by paid adult in General Admission Lawn Standing/Seating only, one child per one paid adult.

♦ Rootfire At The Beach will happen Rain or Shine.

ALLOWED ITEMS (OK to bring)
Small backpacks
1 sealed water bottle and/or 1 empty water bottle
Blankets
Low-Back chairs (less than 2 feet high)
Strollers
Hat
Sunscreen
*Blankets & Low-Back chairs allowed in General Admission only.

♦ PROHIBITED ITEMS (do NOT bring)
Large backpacks
Pets
Weapons
Drugs
Alcohol
Outside food, beverages
Ice chests, coolers
Picnic baskets
Professional cameras
High-Back lawn chairs (higher than 2 feet)
Umbrellas
Pop-up Tents


WHATS THE STORY? 

Ever since I started Rootfire, I’ve thought about what it would be like to channel the energy we’ve cultivated in our online community into a happening….an event that would gather members of the progressive reggae tribe in some beautiful place to listen to the music that binds us together. Our friends at Cali Roots have helped make that possible and I’m stoked to be able to invite our most hardcore fans to sign up first. A portion of the proceeds from this all ages event will benefit the Rossi Foundation, a nonprofit based in San Luis Obispo, CA that provides funding to a wide variety of local programs from SLO Children’s Museum to Central Coast Salmon Enhancement.

If you’ve never been to Avila Beach, that’s just one more reason to start getting excited about what we’ve got planned. We’ve chosen one of the West Coast’s most beautiful and intimate concert venues for the inaugural Rootfire At The Beach. Come throw down your blanket, watch the sun sink into the Pacific with us, and help light the fire for what we hope will be a defining aspect of the Rootfire brand for years to come….in the mean time, check out this Rootfire Exclusive Mix of what’s to come from Expanders Sound System who will be spinning vinyl all day long with us Aug 2 at the beach.

Root down, live up!