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Category Archive for ‘#MakeCoolShitHappen’

Golden and the Story of the Cooperative

Part I

Jay Smiles answered the phone, picking up right where he left off….but this was the first time we had ever spoken. A few days earlier Jay had left me a panic-driven yet endearing voicemail; before the message had ended, I had already made up my mind.… Read More

Connecting the DNA

Have you given back to the reggae scene?
If so- we want to build a page about you!

Our idea is to draw attention to,  and connect real people who not only have a passion for music but also live their life in ways that positively contribute to the reggae… Read More

New Beginnings at Rootfire

Rootfire first took shape as I was lying in bed with a notebook and pen.

I was trying to put a name to an idea, and put a feeling into that name by using words, art, and music to define a lifestyle that I could feel happening around me.… Read More

Honor System Tshirt Mailing

When I launched Rootfire, I received requests for T-shirts. Rather than offering the shirt for sale traditionally, I instead tried an experiment and sent out tshirts under the honor system.  In total 54 packages were sent around the world, and donations were collected to pay for the costs.  …… Read More