Rootfire is 100% funded by underwriting from a diverse group of individuals and businesses who want to support independent music and empower artists. Your support helps provide the infrastructure that enables artists to own their work and to make living. Every dollar you donate is stretched to its maximum potential to provide a vibrant platform that allows independent artists to shine.
Contributions can be one-time or recurring and range from $1 to $150,000. Donations of $250 or more are eligible for a charitable tax deduction.
Our label services arm, Rootfire Cooperative, operates on a shoestring budget to bring major label success to artists who previously had to give away ownership of their projects to achieve that success. The disruptive business model has been featured in Forbes, Billboard Magazine, and more. Learn more…
WHAT ELSE DOES ROOTFIRE DO?
Rootfire has several additional programs aimed at nurturing the communities around reggae music through education, tastemaking, and advocacy. Below is a list of on-going programs available for support.
Devin Morrison and Roger Rivas have a passion for sharing and discussing the Jamaican musical gems they have discovered during their years of collecting, touring, and recording. Each week they share a hand-selected deep cut “Tune Of The Week” and then host a special guest to talk all things Reggae. Weekly episodes air live on Youtube and Facebook and are available on all podcast platforms.
Rootfire and Cali Roots Festival present monthly deep-dives on veteran reggae artists from Jamaica and abroad, working directly with the artist to curate and document their legacy in their own words. We also collect supporting contributions from artists active in the genre to pay homage to the impact and influence of the Reggae Icon. This is a multimedia series that includes short and long form video, editorial, and music shared through Rootfire and Cali Roots platforms.
Music industry professionals take live Q&A’s and discuss the details of their work, tools, pro tips, and stories from the road. Past guests have included: Thomas Cussins (President Ineffable Music), Jorge Brea (CEO of Symphonic Distribution), Cassie Siegle (Madison House Booking), Danny Kalb (Producer Ben Harper, The Movement, and more), Melissa Gibson (Manager Mike Love), Nima Fadavi (President Verticals Agency), Dan Sheehan (Director of Cali Roots Festival).
DJ Kayla Kush curates a weekly playlist of all styles of reggae and Rootfire’s current staples in song. The goal is to amplify the best work of artists from across the genre, regardless of size or following.
Our editorial showcases a diverse range of news and thought leadership from artists, industry professionals and fans. Series include First Listens, Roots Record Showcase, Throwback Thursdays, Artist Spotlights, A Photo Is Worth 1000 Songs, Two on The Mic, Ticket Giveaways and more.
Rootfire curates a weekly playlist of new releases for reggae fans of all palates, from independent artists and prominent labels, including Easy Star Records, Ineffable Records, LAW Records, VP Records, Sugarshack Records, and more. Reggae Sommelier is open to all artists regardless of size or status and provides an opportunity for up and coming artists to be included alongside globally recognized headlining stars of the scene.
A discussion series hosted by Dean Raise, manager of Rebelution, Durand Jones & The Indications, Unified Highway and more, and co-founder of The Last Prisoner Project. Dean interviews leaders from the intersection of criminal justice and cannabis reform, through the lens of the music industry. Live on Youtube & Facebook.
This editorial series is designed to help amplify the voices of the amazing females who have made an impact on reggae music. These stories are specifically meant to underscore the contributions of women which have historically been ignored or held back in music, politics, the workplace, and elsewhere.