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Rootfire is 100% funded by underwriting from a diverse group of individuals and businesses who want to support independent music and empower artists. Your support helps provide the infrastructure that enables artists to own their work and to make living. Every dollar you donate is stretched to its maximum potential to provide a vibrant platform that allows independent artists to shine. Contributions can be one-time or recurring. Donations of $250 or more are eligible for a charitable tax deduction.

Rootfire has several programs aimed at nurturing the communities around reggae music through education, tastemaking, and advocacy. Below is a list of on-going programs you can support today.


Rootfire Cooperative

Our label services arm, Rootfire Cooperative, operates on a shoestring budget to bring major label success to artists who previously had to give away ownership of their projects to achieve that success. The disruptive business model has been featured in Forbes, Billboard Magazine, and more. Learn more…


The Reggae Podclash

Devin Morrison and Roger Rivas have a passion for sharing and discussing the Jamaican musical gems they have discovered during their years of collecting, touring, and recording. Each week they share a hand-selected deep cut “Tune Of The Week” and then host a special guest to talk all things Reggae. Weekly episodes air live on Youtube and Facebook and are available on all podcast platforms.


Women In Reggae

This editorial series is designed to help amplify the voices of the amazing females who have made an impact on reggae music. These stories are specifically meant to underscore the contributions of women which have historically been ignored or held back in music, politics, the workplace, and elsewhere.


Music & Criminal Justice Reform

A discussion series hosted by Dean Raise, manager of Rebelution, Durand Jones & The Indications, Unified Highway and more, and co-founder of The Last Prisoner Project. Dean interviews leaders from the intersection of criminal justice and cannabis reform, through the lens of the music industry. Live on Youtube & Facebook.


Center Stage with Reggae Icons

Rootfire and Cali Roots Festival present monthly deep-dives on veteran reggae artists from Jamaica and abroad, working directly with the artist to curate and document their legacy in their own words. We also collect supporting contributions from artists active in the genre to pay homage to the impact and influence of the Reggae Icon. This is a multimedia series that includes short and long form video, editorial, and music shared through Rootfire and Cali Roots platforms.


Music Business Club

Music industry professionals take live Q&A’s and discuss the details of their work, tools, pro tips, and stories from the road. Past guests have included: Thomas Cussins (President Ineffable Music), Jorge Brea (CEO of Symphonic Distribution), Cassie Siegle (Madison House Booking), Danny Kalb (Producer Ben Harper, The Movement, and more), Melissa Gibson (Manager Mike Love), Nima Fadavi (President Verticals Agency), Dan Sheehan (Director of Cali Roots Festival).


Progressive Roots Playlist

DJ Kayla Kush curates a weekly playlist of all styles of reggae and Rootfire’s current staples in song. The goal is to amplify the best work of artists from across the genre, regardless of size or following.


The Lighting Roundtable

Peter Spadaro III, Lighting Designer for Stick Figure, Matisyahu, and Brooklyn Bowl, hosts roundtable discussions with lighting industry professionals about industry trends, tools and practices, and more while taking live questions from viewers.



Our editorial showcases a diverse range of news and thought leadership from artists, industry professionals and fans. Series include First Listens, Roots Record Showcase, Throwback Thursdays, Artist Spotlights, A Photo Is Worth 1000 Songs, Two on The Mic, Ticket Giveaways and more.


Reggae Release Radar

Reggae Release Radar is Rootfire’s weekly list of new reggae releases (albums/singles/EP’s) from independent artists and prominent labels alike. RRR is open to all artists regardless of size or status and provides an opportunity for up and coming artists to be included alongside globally recognized headliners. The list is published every Monday for the previous week’s releases. Send us the basic details of your release here and we are happy to include it.


Special thanks to our donors…

Jeremy Johnson, Cara Davisson, Karen Cook-Enlow, Brian Nelson, Dave Shiffman, Chris Warner,  Anthony DeCausemaker