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Rootfire Logo Evolution

In December 2010 Creative Allies hosted a logo design competition for Rootfire. Over 70 designs were submitted (see them) during the 3 week campaign. To spark ideas we sent designers a few pencil drawings, a New Orleans Cook Book, Sankofa bird, and a playlist of music.  Andy Prinkins of Blank Studio in Bellingham, WA took the ideas, ran with them, and a few revisions later- created the logo which we proudly feature today. Thank you Andy.

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Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.