During the last week of August we mailed advance copies of Giant Panda’s new album STEADY to 262 journalists, radio DJ’s, managers, agents, and various tastemakers throughout the reggae scene. These are a few photos from the mailing.
Photos – Seth Herman
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Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.