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ORDER NEW ALBUM STEADY = PLANT A TREE  

We reached out to HRB Movement (a lifestyle clothing brand that also plants trees in the USA and abroad), and asked if we could work with them to plant a tree for every STEADY album that has already been pre-ordered, or is ordered between now and September 29.… Read More

The Expanders – Moving Along

Tune Of The Week: July 23

Today we feature a song from The Expanders, who create reggae inna 70’s Rockers style. I was first turned onto the band after their self-titled debut (2011). Since then Rootfire has included their songs on various mixtapes, and sent some of our favorite promoters The Expanders vinyl as Christmas gifts.… Read More

Aer – Above The Floor

Tune Of The Week: July 10

David von Mering and Carter Schultz formed Aer in Wayland, MA and have held our attention since their 2012 debut The Bright Side. Combining rap, reggae, and pop music, I am excited about how Aer will effect the modern reggae scene, especially with their crossover mainstream appeal.… Read More

Steady Press Mailing – Photos

During the last week of August we mailed advance copies of Giant Panda’s new album STEADY to 262 journalists, radio DJ’s, managers, agents, and various tastemakers throughout the reggae scene. These are a few photos from the mailing.

Photos – Seth Herman

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Stick Figure – Smokin’ Love (feat. Collie Buddz)

Tune Of The Week: June 4

We have all been around a band or manager who pushes new music our way, with a promise that goes something like this “nah man if you heard that older stuff, you gotta check this out, this is the shit, it’s what they [the band] are all about, wait till the album drops its ridiculous, go ahead listen.”

When we hit play, we hope the music hits us back.… Read More

California Roots Festival – Hard Work Pays Off (Video)

Jesse Yonover is a longtime neighbor, friend, and supporter of The Green. He put together a short video documenting the band at this year’s California Roots Festival. Cali Roots has become the ultimate destination for fans, bands, artists, bloggers, killer Indian Food creators, managers, agents, record labels, and promoters (from as far away as France) to unite around the scene.… Read More

California Roots Festival – Hard Work Pays Off (Video)

Jesse Yonover is a longtime neighbor, friend, and supporter of The Green. He put together a short video documenting the band at this year’s California Roots Festival. Cali Roots has become the ultimate destination for fans, bands, artists, bloggers, killer Indian Food creators, managers, agents, record labels, and promoters (from as far away as France) to unite around the scene.… Read More

The Movement – Small Axe (Bob Marley cover) – Live at Sugarshack Sessions

Tune Of The Week: May 29 – June 4
“For us [Small Axe] means finding the truth, chopping away at negativity, and finding happiness in our own lives while bringing happiness to our friends, family, and fans.”
– Hook (Joshua Swain of The Movement)

Video | Wiki | Soundcloud

Introducing Sugarshack Sessions: 
A new Florida-based video series featuring musicians performing mostly acoustic songs on a patio under palm trees.… Read More

Rootfire Mixtape 005! Mixed by Alific

Our fifth mixtape Selecting Shadows Of Friends In The Woods is out now! The mix is our first since last May’s California Roots Festival, and comes just in time for your travels to the Carolina Sessions. We have been teaming up with Alific for the last year and this is the third mix he has produced, with selection assistance from Seth Herman.… Read More