We have known Trevor since the 2011 "Everything Changes tour" when Thrive supported SOJA. At that time Trevor was both a guitar tech for SOJA and also opening the shows as a solo acoustic performer. We (Thrive) have always believed in Trevor as an artist. He was super awesome to work with and it was really fun to bounce ideas back and forth with him. He is definitely a worthy fit for a powerhouse band like SOJA. - Aaron Borowitz, Thrive
People Business is a throwback tune to one of my favorite subjects in Jamaican music, the “warning to all chattymouth people!” It’s about people who love to gossip and spread rumors, and those who seem to get their greatest joy in life from creating drama. - Devin Morris
Some say it takes a village; I agree. Everyone in a community has a role and when we practice that role to the best of our abilities great things happen. Fortunately my role at Cali Roots 2015 was to document the overall experience and preserve it through the photos I took.… Read More
Are you passionate about California Roots Festival? This year we’ve partnered with @josue_foto to give you the opportunity to showcase your best shot from the weekend. Follow these simple steps to enter the “Rootfire Moment” contest:
1. Upload your best photos from Cali Roots to Instagram
2.… Read More
Have you given back to the reggae scene?
If so- we want to build a page about you!
Our idea is to draw attention to, and connect real people who not only have a passion for music but also live their life in ways that positively contribute to the reggae community as a whole.… Read More
It seems like everywhere you go these days, you find yourself in the midst of mass consumption. Where people are just hurrying to wait and you only see the backs of their heads because they are too busy staring down at their phones; eagerly anticipating that next comment, the next like, taking digital strides toward social greatness, which ironically isn’t very social at all.… Read More
Reggae music was born near the ocean and it understands it. When Rootfire’s Semaj Surreal says it gives you backbone, I know what he means. In the mornings over the vacation, I practiced my t’ai chi on the shore. The surface of the water gives you a focus that is unfocused. The shifting sand under your feet establishes the needle of balance. There is so much power in fluidity, a hard thing to remember in the rigid course of life today.
“I was excited when the boys told me about the idea of reinventing some tracks in an acoustic style. I am impressed with how far TTR has come musically and I think that this EP really shows their talents. We called it “Stripped and Exposed,” because we felt like they were making themselves vulnerable, musically, to the fans by taking out a lot of the production and just focusing on the music.”
-Grant Betrix, manager of Through The Roots
Joshua Swain discusses a life in music and the band’s new single “Rescue.”… Read More
Morgan Heritage and the Morgan family helped keep the fire alive, like high priests and priestesses guarding a heritage. So it’s our pleasure that they chose to kick off their latest resurgence on Rootfire with the release of “We Are Warriors”, a roots anthem that features SOJA’s Bobby Lee and re-establishes Morgan Heritage’s voice in the scene, layering Soul and R&B stylings over the band’s signature Roots Reggae sound. “We Are Warriors” is an invitation to all conscious people to stand up and join the reggae movement.
The Movement is back with “Rescue,” their debut single on Rootfire. To celebrate the song’s release we are giving away a prize pack that includes a pair of tickets to see the band in concert, a Movement hoodie, and an embroidered logo snapback hat.