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Issue #2

“I want you to get together, put your hands together one time.”

St. Germain’s “Rose Rouge” is playing in my headphones. It’s 10:03am EST on Friday morning and we’re putting the final touches on this week’s issue of Rootfire, the second since we relaunched. The song sums up where I think this is all going…. it’s coming back to the music, because it’s always been about the music. And the music always comes back to people, because people make music. And at Rootfire, we’re making music with people. Dig?

This week we dropped a brand new track by New Kingston— our first Rootfire World Premiere song release. The response has been incredible. Since Monday, the song has had nearly 20k plays and inspired a trail of comments connecting fans from Brooklyn to Sweden. The new Rootfire World Premiere series will be followed up in the coming weeks with an updated mobile experience that puts the music out front. The goal is to make it easy to tune in and check out during a garage ping-pong game, or while walking your dog, or you’re stuck at your desk working.

Just like last week, we’ve also got some really great storytelling in this week’s Rootfire, full of big themes, like how globalization makes reggae more crucial than ever.

Issue #2 out now, phase #2 in the works.

“Put your hands together, one more. I want you to get together….I want you to get together…..I want you together.”

Root down, live up!


Contributors to this issue:

Giles Morris (author & editor)
James Searl (author)
Seth Herman (author)
Andy Pritiken (graphic design & cover photo)
Curtis Bergesen (community mgmt)
Evil Vince (photos)

Contact us: [email protected]



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Seth founded Rootfire while he was managing a group of influential modern reggae acts, including The Green, John Brown’s Body, and Giant Panda Guerilla Dub Squad. The goal of the project has always been to connect the people who participate in the modern reggae movement.

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