If you’re just hearing about The Elovaters for the first time, you’re about to discover your new favorite band. Their sophomore album Defy Gravity comes out October 26 on Rootfire Cooperative, and we’re thrilled to premiere their new single “So Many Reasons” today.… Read More
It’s August 10 and Alific‘s new album Eclectic Radio is officially available on all digital platforms. In our final installation of this Deep Dive series we sat down with Alific to talk about the creative process, how Eclectic Radio is different from his previous releases,… Read More
Coming from an island 36 miles long, 14 miles wide and 5,000 miles away from your governing mainland instantly makes you different. For Peace Band embraces their island roots as they activate the masses through conscious reggae music. The only artist from Guam currently active… Read More
There’s a lot of talk these days about what’s right and what’s wrong. Acceptable behavior and political correctness often take the spotlight from the core issues that actually make a difference in people’s day-to-day lives. The ’90’s cult classic film PCU comes to mind, though be it an intentionally over-the-top display,… Read More
I first met Scotty Flynn when we were both starry-eyed undergrad students at the Berklee College of Music in Boston. New to the scene and excited to be immersed in a peer-base of exceptionally talented musicians, we found ourselves to be neighbors in one of the many… Read More
At its roots, reggae is freedom fighter music. It is played to unite people against cultural oppression, political corruption and injustice. During the early hayday of roots reggae in the 70’s, the genre carried its message in the face of the violent era of political unrest… Read More
Rootfire is a platform for the American reggae scene. Flipping the ‘on’ switch for listeners new to the genre is an integral aspect of our mission. Walking hand in hand with this mission is recognizing bands with the ability to crossover between a variety of genres,… Read More
The world continues to suffer from prejudices and injustices. Each and every one of us deserves to be loved, not judged and treated equally. If we could all do our part to put more love into the world, the world would be a better place. … Read… Read More
