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Rootfire Editor Brian Nelson a.k.a. Red Ninja is passionate about making music, making friends, experiencing life and living to tell the tale. Whether dropping heavy dub beats, cruising untouched Rocky Mountain powder, or talking shop about the music biz, Nelson’s approach is pure ninja.

First Watch: Taj Weekes & Adowa – Vibe Up

Musician. Poet. Humanitarian. These three word begin to paint a picture of roots artist Taj Weekes, whose latest release To All My Relations is due out October 12. Weekes and his backing band Adowa have been releasing conscious-forward reggae music since the early ’00s and this latest release stays true to… Read More

First Listen: NomaD – Grown Tingz (feat. HIRIE)

There are a lot of paths through the music industry—performer, producer, management, merchandising—and some individuals find themselves filling many of those roles throughout their career. With a Grammy on the shelf, and seven other nominations to boot, Damon Elliott a.k.a. NomaD approaches his debut release Grown Tingz, out September 28, with… Read More

First Listen: The Olés – Rise

Hailing from sunny Santa Barbara, California, The Olés are back with their latest single, the title track off their upcoming album Rise. Conquering the challenges and hardships of life lies at the heart of this most recent release, accentuated by a driving arrangement that leads the listener over the mountain and into the valley… Read More